When YouTube will shut down in 2018
By Ars Technic staffWe’ve reached the end of the first year of YouTube’s reign as the world’s most popular video platform, but the world is still streaming and watching, and we’ve found that some of YouTube is more fun than others.
A few weeks ago, I spent several days with YouTube CEO Susan Wojcicki, who was on a conference call with other executives.
During the call, Wojcik talked about the challenges of building YouTube into an all-encompassing platform.
For example, it’s not just a platform for video ads.
YouTube has to offer other ways to get people to watch, including sponsored videos, a service for curation of the most popular content on YouTube, and a service to connect users to a community of like-minded users.
But the big challenges, Wozniak said, were the “creative” and “audience-centric” parts of YouTube.
These are things that can be easily done with a website, but they can be more difficult with YouTube.
Wojcinks comments about YouTube being “audiences-centric”—and how it’s difficult to do things with a platform like a platform—wasn’t surprising.
Woz’s comments suggest that YouTube is moving away from its traditional video business model, which is based on advertising revenue, and toward creating more content that can help people watch and discover more content.
YouTube is also looking to build a more curatorial service that can curate and make more of its content available to its community of users.
It sounds like a natural evolution for the video site that has, over the years, built a vast catalog of content.
It’s hard to know where YouTube will be when it closes its doors in 2018.
YouTube could go into hibernation, but its fans are going to be keeping up with its events and live-streaming.
But I think we’re going to see a lot more of it.